PRESS RELEASE

Diet.com Announces the Kick-Off of Annual New Year's Weight Loss Challenge

January 2, 2013 Diet and fitness website will launch its annual New Year's Weight Loss Challenge on January 7 with participants world-wide competing for prizes.

Diet.com,one of the web's leading resources for diet, fitness, and nutrition content and tools, has announced that the site's annual New Year's Weight Loss Challenge will begin on Monday, January 7. The Challenge will run for 6 weeks, from January 7 to February 15, with participants from all over the world competing for motivational prize packages.

The Challenge will provide a forum for participants to set goals, spotlighting a "Milestone/Reward" theme to encourage members to reward themselves for each goal met. This method of setting small goals and incentivizing them with rewards has proven to be an effective motivator for healthy weight loss by helping dieters to feel successful.

The dedicated Weight Loss Challenge page on Diet.com will also showcase healthy recipes, exercise demos and fun interactive member polls, as well as feature a real-time 24/7 chat room exclusively for all participants to join in chats with their fellow Challengers. Diet.com also works with sponsors to compile prize packages to reward top Challengers at the end of each competition.

The grand prize winner of Diet.com's 2012 Weight Loss Challenge lost 17 pounds during the 6-week Challenge and took home a $250 Visa Gift Card, 3 cases of Vita Coco all-natural coconut water, a 12-pack variety case from Colby's Kettle Corn and a variety of diet and fitness books.

Past New Year.s Weight Loss Challenges have attracted participants from all over the globe, and Challengers have dropped upward of 1,400 total pounds.

Diet.com's Weight Loss Challenges are open to all Diet.com members. Those interested can create a free account by heading to Diet.com today.

About Diet.com

Diet.com is a multifaceted health and wellness organization that provides quality information and cutting edge tools and services to consumers and businesses alike. Since its founding, Diet.com has been a valuable online resource for dieters and those seeking information on living a healthy lifestyle. As one of the web's leading resources for diet, nutrition, and fitness content and tools, Diet.com has created a platform where consumers are able to set and track diet and fitness goals, browse over 1,000 healthy recipes, learn new exercises, and interact with others in the thriving Diet.com online community. The diethealth YouTube channel (http://www.youtube.com/diethealth) has a library of over 550 videos, over 125,000 subscribers, and has received upwards of 100 million views. For any inquiries, please contact Lauren Alford, Director of Business Development, at LaurenA@diet.com or 800-444-DIET.

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For more information, press only:
Lauren Alford, www.Diet.com
Diet Health, Inc.
800-444-DIET
LaurenA@diet dot com

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